Google Ads management that brings in customers

How does Google advertising work?

Every time someone searches on Google, a quick auction runs between all the advertisers who chose that search term. Google doesn't simply pick whoever pays most. It weighs the bid against the ad's Quality Score: how relevant the ad is to the search, how many people click it, and what the page it leads to looks like.

The result: a business with a precise ad and a good landing page can appear above a competitor who pays more, and pay less per click. You only pay when someone clicks your ad, which is why it's also called PPC (pay per click).

What do we do in your campaign every month?

• Keyword research: finding the searches that bring customers, not just visits.
• Negative keywords: filtering out irrelevant searches so the budget goes only to the right people.
• Ad copy and A/B tests: several versions of every ad, and the winner keeps running.
• Conversion tracking setup: calls, WhatsApp messages and forms, via Google Tag Manager and GA4.
• Weekly optimization: adjusting bids, hours, locations and devices based on the data.
• A clear monthly report: how many leads came in, what each one cost, and the plan for next month.

Conversion tracking: the heart of the campaign

A campaign without conversion tracking only knows how many people clicked. A campaign with tracking knows which of them called, sent a message or left their details. We pass this data to Google, and the algorithm learns to show your ads to people similar to your real customers.

That's how cost per lead goes down over time, and you can see at any moment how many customers every shekel brought in.

How much budget does a Google campaign need?

For a local business we recommend starting with ₪1,500 to ₪2,500 a month for the ads themselves. In competitive fields like law and medicine, plan for ₪2,500 to ₪6,000. Our management fee starts at ₪1,500 a month, and the ad budget is paid directly to Google from an account registered in your name.

Want to understand what drives the price? Read our complete guide to paid advertising costs.

Up to ₪1,500 in Google ad credit

New Google Ads advertisers can receive up to ₪1,500 in ad credit, subject to Google's terms. As an official Google Partner, we open the account and make sure you get the offer in your very first month.

Google, Meta or organic SEO?

Google brings in people who are already searching. Meta Campaigns reach customers before they even start searching, and organic SEO builds steady traffic over time. For most businesses, combining Google and Meta brings the most leads from the same budget, and in the consultation call we'll recommend the mix that suits you.