Facebook and Instagram campaigns that bring in leads

How does Meta advertising work?

Meta (the company behind Facebook, Instagram and WhatsApp) shows ads based on what it knows about users: where they live, what interests them and how they behave online. You set a goal, such as WhatsApp messages or website purchases, and the algorithm looks for the people most likely to take that action.

In the first week the campaign is in a learning phase. As more data comes in, the algorithm sharpens the audience and the cost per lead goes down. That's exactly why we set up proper measurement from day one.

The funnel: from first impression to customer

A good Meta campaign is built from three layers that work together:

• Cold audience: people who don't know you yet. The goal here is an introduction, with a short video or a simple, clear offer.
• Warm audience: people who watched a video, visited the site or follow the page. They see reviews, past work and a focused offer.
• Remarketing: people who almost reached out or almost bought. A reminder at the right time is often what closes the deal.

WhatsApp, lead form or website?

• WhatsApp ads: ideal for service businesses. The customer opens a chat in one tap, and you reply the way you always do.
• Instant lead forms: the customer leaves their details without leaving Facebook or Instagram. Great for high lead volume.
• Sending traffic to a website: the right choice for online stores and services that need a detailed explanation. This is where a landing page that converts makes all the difference.

Pixel and Conversions API: accurate measurement

We install the Meta pixel on your site and connect the Conversions API, which sends conversion data directly from the server. That keeps measurement accurate even when browsers and phones block some tracking, and the algorithm keeps learning who your real customers are.

When is Meta a better fit than Google?

• When there are no searches yet for what you sell, such as a new product or a unique service.
• For visual businesses: food, fashion, design, events and real estate.
• When you want to reach a defined local audience in a specific city or neighborhood.

For businesses that also have search demand, combining it with Google Ads Campaigns brings the most leads from the same budget.

How much budget does Meta advertising need?

You can start with an ad budget of ₪40 to ₪70 a day, roughly ₪1,200 to ₪2,000 a month. Our management fee starts at ₪1,200 a month and includes ad copywriting and adapting your materials, audience setup, conversion tracking and a monthly report. Graphic design and video editing are available at extra cost. The budget is paid directly to Meta.